How to Find Your Facebook Page’s EdgeRank Score

Facebook seems pretty straightforward: you post a status update, link, or video, and your friends and fans will see it and comment — right? Not so much. Facebook actually uses an algorithm to determine the content Facebook users see in their news feeds, including what type of content, how often, and from whom. You may notice that you never see posts from your high school friends, even though you see every single annoying pregnancy update from your long-lost college roommate. This algorithm is based on EdgeRank, and it applies not just to Facebook users, but Facebook pages, too.

When it comes to Facebook pages, the higher your EdgeRank score is, the more exposure it will get in its fans’ news feeds. This score is not provided by Facebook (because that would be too easy). Additionally, this score has nothing to do with the size of the page’s fan base, or age, or sheer amount of content. In fact, a small but effective Facebook page can outrank a larger page that has low per user visibility. If you have a Facebook page, you can check your EdgeRank score at EdgeRankChecker.com. The tool was developed based on “comparing a multitude of Facebook pages insights” and then discovering a trend in data sets. It’s not an official score, but can give you a good idea of how visible your Facebook page is. Scores range from below average, to average, to above average, to excellent. One important thing to note is that if your page has fewer than 100 fans, the small sample size could skew the results.

The EdgeRank score will tell you your page’s best and worst EdgeRank days. This could help you decide if certain actions, such as running a contest, are actually hurting your page’s visibility. The EdgeRank Checker will also tell you when you gain the most fans, which can be useful in ascertaining the productivity of certain actions on your page, like those contests. If you still aren’t sure what to do with your new EdgeRank score, a few things are proven to help — like posting content that attracts interaction (such as asking questions), encouraging users to “like” content, and using photos and videos.

If you’re a Facebook page owner, do you think knowing your EdgeRank score will be useful? Or are all these social media “scores” actually just useless?